Publishing and Information Services Customer Case Studies & Quotes

Learn how Brainshark customers are using Brainshark for marketing, sales, training, and corporate communications.

    Thomson University


    "People are just flabbergasted at how quick it is (to create a Brainshark Presentation). You just close the door for half an hour and you've got it done."
    Jay Spach, Thomson Corporation

    Business Results:

    • Replaced portion of classroom delivery
    • Offered as part of a blended learning solution
    • Overcomes the challenge of shelf-life
    • Speed time to market

    Houghton Mifflin School


    "Like many companies, we don't always have the time for extensive decision making meetings involving all key players. We have found that Brainshark enables us to get critical feedback quickly and easily. "
    Ken Pratt

    We have a couple of impactful Brainsharks from the last year at Houghton Mifflin Harcourt. Take a look at those here:

    #1. When we began our new emarketing team at Houghton Mifflin Harcourt we knew that we needed to use the tools we'd be using every day to introduce our new department and to give folks a sense of what we could do. We wanted them to see and experience a new look and fresh ideas that could make a difference in their business. We also wanted them to see what a creative Brainshark could look like. Like so many others, they had only experienced product-related Brainsharks. We wanted to break that mold and increase their experience with design and interactivity. We launched our new team in the summer of 2007 and have been swamped ever sense.

    #2. As a newly integrated company we're always looking for ways to bridge the distance gap between our two campuses (Orlando and Boston) as well as engage more people in critical decision making. Like many companies, we don't always have the time for extensive decision making meetings involving all key players. We have found that Brainshark enables us to get critical feedback quickly and easily. We're launching a Web initiative for our newly integrated company and want to make sure that each and every person in marketing is empowered to provide feedback on the various design stages. We're using Brainshark to broadcast our initial designs to the entire department with integrated feedback loops. Our response rate has been amazing and many other departments have asked how they can begin using this type of process for themselves.

    Publishing


    "It's powerful using a tool like Brainshark that allows my customers to see my face, hear my voice and interactively view our materials. "
    Julie Connell

    Brainshark has allowed my voice and visuals to come alive! I work in publishing. Covering a large territory and serving hundreds of customers, I often feel geographically challenged. Brainshark has helped in bridging that gap. It's powerful using a tool like Brainshark that allows my customers to see my face, hear my voice and interactively view our materials. The Brainshark presentations have helped me connect with my customers and reach them in ways I never knew to be possible.