Brainshark and Silverpop's Vtrenz Solution Partner to Improve Marketing Campaign Results

SaaS-based offerings enable customers to increase the impact and quality of email marketing

Waltham, MA - May 13, 2008

  • Brainshark and Silverpop's Vtrenz have partnered to increase the effectiveness of email marketing campaigns.
  • By combining Brainshark's on-demand presentation solution with Vtrenz's unique marketing automation capabilities, the partnership will enable customers to more effectively develop prospect and customer relationships by delivering more powerful communications to the right people at the right time.
  • Also, customers will optionally be able to track campaign data and individual response and presentation viewing activity directly in Salesforce.com as Brainshark and Vtrenz are AppExchange partners.

Quotes:

Today's marketing professionals have an increasing responsibility to educate, nurture and prioritize prospects before they are handed to sales for direct contact. Together, Silverpop's Vtrenz and Brainshark can empower marketing organizations to better target their audiences and deliver highly relevant and meaningful communications to accelerate the sales process.

Loren McDonald, vice president of industry relations, Silverpop

Using Brainshark, your prospects can see and hear from the people that tell your story best -- such as key executives, product experts, thought leaders, and even reference customers. In delivering more valuable and personal content, the Vtrenz solution and Brainshark enable marketers to engage in a dialog with their audiences to drive more qualified leads.

Attributed to Andy Zimmerman, Vice President of Business Development, Brainshark

About Brainshark

Brainshark is the leader in on-demand presentations, transforming static business content into high impact communications with the people who most influence your business. Delivered via Software-as-a-Service (SaaS) Brainshark lets audiences access and engage with business content when and how they want. More than 600 companies - including a third of the Fortune 100 - rely on Brainshark software and services to help sales, marketing, training and HR experts cost-effectively deliver measurable results to their organizations. For more information, visit www.brainshark.com.

About Vtrenz, Inc.

Vtrenz, a Silverpop solution, is the leading provider of integrated, on-demand marketing automation solutions, and empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Silverpop delivers demand management capabilities through the Vtrenz solution to companies in diverse industries, including clients such as Ciena, EDGAR Online, Pitney Bowes Map Info and United Way. For additional information about Vtrenz, please visit www.vtrenz.com.