Boiron Increases Product Sales by More Than 70 Percent with Brainshark

Delivering Product Knowledge Through On-demand Presentations Leads to Revenue Impact

Waltham, MA - May 5, 2008

  • Brainshark (www.brainshark.com) today announced the world leader in homeopathy Boiron USA (www.boironusa.com) has successfully increased product sales by using Brainshark for on-demand product training.
  • Given the crowded market for homeopathic products, Boiron relies heavily on its retail channel partners to educate consumers and promote an overall awareness of homeopathic medicine. However, the company realized many retailers lacked the product knowledge to better explain the benefits of specific products to customers.
  • To quickly educate retailers, Boiron selected Brainshark to provide an easy to use, flexible on-demand solution that could also supply reporting metrics to measure success of the training program.
  • With Brainshark over 3,000 retail viewers were able to watch an overview of six to seven products in as little as 15 minutes, drastically increasing product knowledge and leading to a rapid increase in retail product sales.
  • Specifically, after only five months of making training available, retail stores that had viewed the on-demand training demonstrated a 72 percent increase in sales of Boiron products.

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While there are many offerings available today for on-demand training, Brainshark was the only one that matched our business and technical needs. Brainshark is easy to use - not only for us but for our viewing audiences - ensuring our retailers can focus on the content they are viewing and not on the technology. We've been able to deliver more effective channel training and deliver tangible results to our bottom line.

Attributed to Christophe R. Merville, Pharmaceutical Development Manager, Boiron USA

Making sure those involved in selling your product are knowledgeable and updated on recent developments seems like a basic principle, but actually finding the time and the means to do so effectively is much more complicated. The ability to deliver channel training programs on-demand ensures your partners are as well versed as you are, turning knowledge retention into increased sales and business revenue.

Attributed to Joe Gustafson, CEO and Founder, Brainshark, Inc.

About Brainshark Inc.

Brainshark is the leader in on-demand presentations, transforming static business content into high-impact communications. Delivered via Software-as-a-Service (SaaS), Brainshark enables audiences to access and engage with business content when and how they want. Users also can access the Brainshark Content Network, the premier online marketplace for on-demand, user-generated business content. More than 1,000 companies - including a third of the Fortune 100 - rely on Brainshark software and services to help sales, marketing, training and HR experts cost-effectively deliver measurable results to their organizations. For more information, visit www.brainshark.com.