Romney for President Selects Brainshark to Support Fundraising Efforts

Innovative On-Demand Communication Tool Enables Efficient and Effective Delivery of Key Campaign Messages

Waltham, MA - September 25, 2007

  • Brainshark today announced the Romney for President campaign has selected the company's on-demand communication tool to bolster fundraising efforts.
  • Leveraging Brainshark's ability to quickly and consistently deliver key messages, Romney for President is using the tool to educate and secure campaign supporters for "Rally for Romney," a major fundraising initiative taking place on September 27, 2007.
  • The organization is also using Brainshark to articulate key campaign messages to college students under the "Students for Mitt" program.
  • To date, the team has issued three presentations and delivered over 540 hours of content to key campaign supporters across 45 different markets. The presentations were viewed 4,000 times in the first 3 weeks.
  • Unlike other on-demand communication tools, Brainshark is designed for any businessperson to quickly and easily create and deliver high-impact, traceable on-demand content.

Multimedia and Industry Resources

  • Click here to view a Brainshark created by the Romney for President team.

Quotes

Like many organizations, our ability to effectively communicate with our supporters is critical to our success. With Brainshark, our team is able to easily create and deliver voice-enriched presentations to educate our supporters and help further the reach of our fundraising efforts.

Attributed to Ben Godley, Deputy National Finance Director of Romney for President

Effective communication is key to any campaign - in business or politics. In the current Web 2.0 era, organizations are empowered with strategic on-demand tools that can not only streamline communications, but analyze the impact and effectiveness of key messages.

Attributed to Ben Godley, Deputy National Finance Director of Romney for President

About Brainshark Inc.

Brainshark is the leader in on-demand presentations, transforming static business content into high-impact communications. Delivered via Software-as-a-Service (SaaS), Brainshark enables audiences to access and engage with business content when and how they want. Users also can access the Brainshark Content Network, the premier online marketplace for on-demand, user-generated business content. More than 1,000 companies - including a third of the Fortune 100 - rely on Brainshark software and services to help sales, marketing, training and HR experts cost-effectively deliver measurable results to their organizations. For more information, visit www.brainshark.com.