Money Management Institute Drives Event Participation and Increases Reach with Brainshark

Managed Account Industry Organization Uses Brainshark to Increase Response to Event Marketing and Communicate Thought Leadership

Waltham, MA - March 22, 2007

Brainshark, Inc., the leader in on demand communications that enable marketing and sales effectiveness, today announced that the Money Management Institute (MMI), the national organization for the managed account solutions industry, has selected Brainshark to support event marketing and help educate organizations on MMI initiatives.

"Using Brainshark has allowed us to easily and effectively communicate the value we provide to the managed account community and generate greater interest and response in our organization and events," said Arlen Oransky, vice president, membership development for MMI. "It's a compelling and personal way for our constituents to get to know us and hear about issues that are important to them."

MMI conducts numerous events for members and industry professionals; and incorporates voice-enriched on demand presentations in Brainshark format within email invitations and event promotions. The presentations provide a sneak peak of topics and key issues, generate interest and excitement, and drive potential attendees to relevant pages of the MMI web site to learn more and register. By enabling invitees to see and hear about the event, MMI is better able to drive interest and measure response than with previous methods of regular email, direct mail and phone calls. Facilitated through the use of Brainshark, MMI's interactive points of communication serve as valuable tools within a membership and industry that continue to grow.

In addition, MMI uses Brainshark to actively promote development of MMI's standardization initiatives, providing the education needed to advance the efforts to build efficient, scalable operations and systems in a growing industry.

"MMI is a perfect example of how organizations can leverage their internal expertise and scale their business simply by communicating that expertise more effectively," said Joe Gustafson, CEO, Brainshark, Inc. "From increasing response to event marketing to expanding the reach of their communication and training programs, MMI has achieved great results using Brainshark to date, and we're excited to play a part in the success of their future initiatives."

To VIEW a sample invitation to an MMI event in Brainshark on-demand format, visit: www.brainshark.com/mmi/Boston2006.

About Money Management Institute

MMI is the national organization for the managed account solutions industry, representing portfolio manager firms and sponsors of investment consulting programs. Financial advisor's employing managed investment solutions on behalf of their clients typically perform several valuable services including development of a sophisticated analysis of the client's financial needs, determination of appropriate investment objectives, and the selection and monitoring of independent professionals who manage the client's funds according to specific disciplines and styles.

The MMI was organized in 1997 to serve as a forum for the industries leaders to address common concerns, discuss industry issues and work together to better serve investors. The Institute is the leading advocate for these industries on regulatory and legislative issues. MMI can be found at www.moneyinstitute.com.

About Brainshark Inc.

Brainshark is the leader in on-demand presentations, transforming static business content into high-impact communications. Delivered via Software-as-a-Service (SaaS), Brainshark enables audiences to access and engage with business content when and how they want. Users also can access the Brainshark Content Network, the premier online marketplace for on-demand, user-generated business content. More than 1,000 companies - including a third of the Fortune 100 - rely on Brainshark software and services to help sales, marketing, training and HR experts cost-effectively deliver measurable results to their organizations. For more information, visit www.brainshark.com.