Case Studies

Learn how Brainshark customers have improved lead generation, sales training, and product launches

Brainshark's customer base is comprised of leaders and innovators in sales, marketing, training, and human resources. Our customers continually find new ways Brainshark can impact their organization's ability to communicate. Listen to these Brainshark presentations and learn how you can achieve similar results.

Xerox Corporation

"Brainshark is playing an integral role in the way we Market, Sell, Inform, and Train across the enterprise."
Michael C. MacDonald, Corporate Senior Vice President, Marketing Operations

Business Results:

• Sales Executive: Closed 10 Sales in 60 Days, exceeded quota
• Event and Meeting Management: Secured project expansion approval in 24 hours
• Program Manager: Reduced training time and effort by 90%
• Reduced travel and paper consumption
• View the Xerox Testimonial

BlueCross BlueShield of Massachusetts

"...Brainshark is a must for any organization that needs to regularly communicate consistent, time-sensitive information to a geographically dispersed audience."
Steve Booma - Executive Vice President - Sales, Marketing, Service & IT

Business Results:

• Higher Employee Productivity
• Lower Training Costs
• Lower Risk of Non-Compliance
• Higher Service Levels
• View the BCBS Testimonial

SunTrust Investment Services


"For any organization that needs to train and inform a geographically dispersed group, I strongly recommend Brainshark."
Rustom Maneksha - Product Manager, SunTrust Investment Services

Business Results:

• Convenient on-demand access to training
• Automated tracking of views and test questions
• Easier & Faster Content Creation
• View the SunTrust Testimonial

FitLinxx


"I strongly recommend Brainshark to any organization looking to reduce the time and costs of training."
Kandice Turner - Director of Training & Program Management

Business Results:

• Customers get immediate access to on-demand training courses
• Over 50% reduction in training expenses
• More efficient staff utilization
• Fewer support calls
• View the FitLinxx Testimonial

SupplyChainBrain.com


"...we already booked a sale that more than covered the cost of our annual Brainshark subscription."
Anthony Chavez - Director of Web Conferences

Business Results:

• 803 views within 48 hours
• Brainshark paid for itself on first campaign
• Easy Content Creation
• Better follow-up
• View the SupplyChainBrain Testimonial

Gorman Health


"Brainshark has been a valuable partner to us."
Whitney St. Jean, Director of Product Management, Gorman Health Group

Business Results:

• Over 3,000 reps trained
• Training complete in 1 week
• Over 8,000 people trained to date
• View the Gorman Health Case Study

Monster Worldwide, Inc.


"For any company looking for ways to constantly improve the way they communicate with their prospects and customers, I strongly recommend Brainshark!"
Graeme Noseworthy, Marketing Manager, Monster Worldwide, Inc.

Business Results:

• Able to track views, polls, and surveys
• Significant revenue boost
• 70% cost reduction
• More compelling and memorable
• View the Monster Worldwide Case Study

Centage Corporation


"As someone who has used the Brainshark business communications software at not ONE, but TWO companies, I can tell you it's a great solution for driving revenues and reducing the cost of sales."
Jim Nauen, VP Sales & Marketing, Centage Corporation

Business Results:

• Closed 25 transactions in 90 days
• Eliminated 50 hours of live demo time
• View the Centage Corporation Case Study

Software Spectrum


"Thank you Brainshark! The campaign we ran with you was one of the most successful campaigns we ran all quarter."
Staci Gregg, Channel Marketing Manager, Symantec Corporation

Business Results:

• 20,800 emails sent
• A request for quote within the first 30 minutes
• 2,038 leads delivered to sales
• $1.5 million in revenue
• View the Software Spectrum testimonial

Malvern Instruments


"Brainshark has enabled us to deliver a highly technical, specific message faster and more cost-effectively than ever before."
Randy Byrne, VP Marketing, Malvern Instruments

Business Results:

• Increased revenues
• Return on investment = $546,000
• Reduced time to market
• Elevated level of channel proficiency
• Delivered consistent messages
• View the Malvern testimonial

MDwebNews


"We can actually tell what our viewing public likes and frankly, what they didn't like, so we can make changes based on that and be a lot more efficient."
Dr. Christopher Zachary, Founder and President, MDwebNews

Business Results:

• Optimizes productivity
• Places tools in the hands of knowledge experts
• Gather expert content easily with few resources
• Convenient for both staff and physicians
• View the MDwebNews testimonial

IACCM - International Association of Contract and Commercial Management


"Brainshark has enabled us to achieve our mission as a global organization."
Tim Cummins, President & CEO, IACCM

Business Results:

• Able to reach members anywhere, anytime
• Provide a higher level of service
• Win competitive deals
• Gain members and loyalty
• View the IACCM testimonial

PLATO Learning


"For me, Brainshark is the only way"
Rhoda Bernstein, PLATO Learning

Business Results:

• Product launched in 1 week
• No lost selling time
• Test results confirm knowledge acquisition
• Created Opportunities in the pipeline
• View the PLATO testimonial

MDE


Major American Telecom cuts new hire training time:
"Brainshark has made my life immeasurably easier"
Garth Shaner, Senior Manager, Custom Sales Applications

Business Results:

• Reduced new hire ramp-up time by 80%
• Over 10 days per month freed up
• Increased productivity
• Received a promotion as a result!
• View the MDE testimonial